FABAY Group has been operating and investing in the tourism, construction, and technology sectors since 1948.
We are seeking a Director of Sales and Marketing who will strategically lead the sales and marketing operations of our hospitality investments and actively contribute to the branding, marketing, and commercial growth initiatives of our existing and planned international hotel investments.
Key Responsibilities
• Develop and implement the annual sales and marketing strategy,
• Prepare action plans to achieve the hotel’s revenue, occupancy, and Average Daily Rate (ADR) targets across domestic and international markets,
• Contribute to market research, positioning, brand strategy, and marketing plans for existing and prospective hotel investments,
• Conduct target market, customer segmentation, competitor, pricing, and distribution channel analyses for new hotel investments,
• Develop and maintain strong relationships with international tour operators, travel agencies, online travel platforms, corporate clients, and strategic business partners,
• Develop strategies to increase the hotel’s direct booking ratio and revenue generated through digital channels,
• Lead the development of seasonal pricing, promotional campaigns, packages, and market-specific sales strategies in collaboration with revenue management teams,
• Represent the company and its hotel brands at domestic and international tourism fairs, workshops, roadshows, and industry events,
• Monitor the sales and marketing budgets, as well as return on investment across different distribution and marketing channels.
Qualifications
• Bachelor’s degree in Business Administration, Tourism and Hotel Management, Marketing, Economics, or a related field,
• Strong experience in resort hospitality, international markets, and destination marketing.
